The UFC have restructured their internal hierarchy with former Managing Director Of Europe, The Middle East and Africa (EMEA) Garry Cook now taking on a new role as the UFC’s Chief Global Officer.

Cook, who’s business background includes having been the head of “Brand Jordan” at Nike and CEO at Manchester City football club, has up until this point been based in the UK, but is now expected to the UFC’s own HQ in Las Vegas.

UFC president Dana White has repeatedly sung Cook’s praises since he joined the organization in 2012 and is believed to have been instrumental in a number of recent initiatives including producing a series of localized UFC events in the EMEA market to spark growth in those regions together with the recent trend of hosting two events on the same day.

Meanwhile, the UFC’s Managing Director Of Asia, Mark Fischer has been released from his contract by the UFC.

Fischer joined the UFC in 2010 and has overseen the UFC’s recent expansion in the Asian market which has seen more frequent events in Japan and Macau as well as a Singapore show and a TUF season in China, but the promotion’s inability to break into mainland China remains something of a disappointment.

Prior to joining the UFC Fischer had held a similar role in the NBA and helped spearhead their push into the Chinese market.

Untouched by the recent UFC shuffle is Canadian head Tom Wright who remains in his position fronting one of the promotion’s most important markets, as does Grace Tourinho as the Managing Director in Brazil, while former UK president Marshall Zelaznik these days heads up the UFC’s Fight Pass internet subscription service.