No expense has been spared in the build-up to Jon Jones and Rashad Evans 205lb title clash at UFC 145 this weekend with a three part UFC Primetime special being backed up by a flurry of additional video promos featuring the two fighters, and just two days out from the event another one has just arrived.

This time it’s Jones who takes center-stage, suggesting some of the attributes that may define “a great athlete” while showing footage of a number of the UFC’s biggest stars, before finally asking, “how would you define me?”

It’s a question that’s likely to garner a lot of different opinions, and not all of them favorable given that there’s a section of the MMA fanbase that appear to have developed a love-hate relationship with the light-heavyweight champion, but it’ll certainly get people debating and keep the forthcoming title fight firmly in people’s minds which is exactly what the promotion wants as they hope to turn Jones into a genuine pay-per-view star.

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Ross launched MMA Insight (previously in 2009 as a way to channel his passion for the sport of mixed martial arts. He's since penned countless news stories and live fight reports along with dozens of feature articles as the lead writer for the site, reaching millions of fans in the process.