Conor McGregor Launches Champ Champ Rose Wine As An April Fool’s Prank

Conor McGregor got into the spirit of April Fool’s Day yesterday as he announced the launch of his new ‘Champ Champ’ rose wine in a professionally made but painfully cheesy commercial on Instagram.

It isn’t until the end of the advert that McGregor finally gives away the fact that it’s just a prank, while clutching a bottle of his ‘Proper 12’ Irish whiskey, which has been a huge success since he launched it last year.

Ross launched MMA Insight (previously FightOfTheNight.com) in 2009 as a way to channel his passion for the sport of mixed martial arts. He's since penned countless news stories and live fight reports along with dozens of feature articles as the lead writer for the site, reaching millions of fans in the process.