Conor McGregor got into the spirit of April Fool’s Day yesterday as he announced the launch of his new ‘Champ Champ’ rose wine in a professionally made but painfully cheesy commercial on Instagram.
It isn’t until the end of the advert that McGregor finally gives away the fact that it’s just a prank, while clutching a bottle of his ‘Proper 12’ Irish whiskey, which has been a huge success since he launched it last year.