The UFC announced a new sponsorship deal yesterday to make Logan Paul and KSI’s ‘PRIME’ beverage the new ‘Official Sports Drink’ of the UFC and unfortunately the deal calls for the Octagon’s blue and red corners to get ridiculous new names.
Spare a thought for the likes of Jon Anik, Brendan Fitzgerald and Bruce Buffer, who it seems will now have to refer to the blue and red corners as ‘PRIME Rehydration Recovery Zones.’
The reward for subjecting us all to this word salad, along with other additions like PRIME branding on the UFC’s new Octagon-shaped stools, is a “high seven figure” payout annually for the next three years, starting with the UFC 284 event on February 11th in Perth, Australia.
The UFC has left no stone unturned in their attempts to rake in sponsorship money over the years, with the promotion also having an ‘Official Energy Drink’ and ‘Official Water’ sponsor (Monster Energy), ‘Official Beer’ (Modelo), ‘Official Whisky’ (Howler Head), ‘Official Vodka’ (Wildcard) and ‘Official Tequila’ (Jose Cuervo).
That’s not all though as back in 2020 Trojan signed up to become the UC’s first-ever ‘Official Sexual Health Partner’, which has since seen them also expand the deal to include the ‘Trojan UFC Wrapping Station’ in athlete’s locker room where they get their hands wrapped before they fight, with the tagline, ‘Protect Yourself At All Times.’