Reebok have had a rough reception from fans since they first became the UFC’s official apparel sponsor in 2015, but they are hoping for a more positive response with their latest offering – a redesign of the UFC fights kits.
“With the new UFC Fight Night Collection, we wanted to give athletes a product that meets the quality and performance demands that they depend on in the Octagon, but also offer them an opportunity to let their unique confidence and personalities shine through,” Reebok General Manager of Training Corinna Werkle said in a press release.
“Our design, product and research teams have spent countless hours talking to and working with the UFC athletes and MMA community to do just that. We are thrilled to debut our latest iteration of the UFC athlete fight night apparel with the new UFC Fight Night Collection and are committed to constantly reimagining and evolving the Reebok Combat collection to adapt to athlete requirements and appeal to UFC fans.”
In addition to the Fight Night Collection, Reebok are also rolling out a new Legacy Series, which will focus on fighters competing in main events and title fights in the UFC, beginning with this coming weekend’s headline stars Demetrious Johnson, Ray Borg, Amanda Nunes and Valentina Shevchenko.
“It was a great experience to be one of the first UFC athletes to take advantage of the Legacy Series with Reebok, speaking directly with the designers at different points and collaborating on what I thought best represented me as a UFC athlete,” Demetrious Johnson said. “This is a very special fight for me and this experience really elevated that.”