The UFC and EA Sports are apparently both very happy with their current video game partnership as they’ve just announced a new extension to the deal for the next decade.
“We’re thrilled that we will continue our partnership with EA for the next 10 years,” senior VP of UFC Global Products Tracey Bleczinski said in a statement. “EA SPORTS has become a natural extension of UFC’s brand and an important way to engage with our fans.
“We’ve just launched our most successful game to date and EA keeps proving there’s room to grow and introduce new fans to the sport. We’re going to keep pushing the boundaries together and make incredible games that UFC fans love to play.”
“We’re thrilled to extend our more than 10-year partnership with the UFC as we continue to build one of the fastest-growing sports franchises in the world, based on the rapidly expanding sport of MMA,” Cam Weber, Executive Vice President & Group GM, EA SPORTS stated. “This agreement will allow us to push the creative boundaries of mixed martial arts video games and connect millions more around the world to the culture of the sport.”
The announcement comes just a few months after EA Sports UFC 4 was released to solidly positive feedback from critics, who averaged an 83% rating for the game.
According to the press release the game drew 75% more players during it’s launch week than the previous edition of the series.