The UFC have officially confirmed that the price of their pay-per-view view events has risen permanentely by $5.
The price rise was first seen for January 3rd’s UFC 182: Jones Vs Cormier event and takes the standard definition broacast to $49.99 while the HD version is now $59.99.
“In an effort to provide UFC fans with the best possible matchups and highest quality programming, we have maintained the same suggested retail price for our U.S pay-per-view events since February 2008 (UFC 81), with one exception – UFC 168 in 2013,” the statement reads. “As with most industries, our costs have gone up significantly over this period and we have determined it is necessary to institute a minimal cost increase beginning in 2015.
“UFC considers its pay-per-view events to be a tremendous value for the consumer and it continues to make that value proposition better every year through features such as advanced analytics, real-time interviews and breaking news.”
The UFC saw their PPV sales drop in 2014, though Dana White insisted this was largely down to bad luck with injuries which had weakened many of their big events.
The price increase for their first event of 2015 didn’t seem to harm their numbers though as UFC 182 looks to have been their biggest event in some time with projections suggesting the hype surrounding the blockbuster headliner between Jon Jones and Daniel Cormier was watched by more than 750,000 PPV customers.