WME-IMG’s deal to buy the UFC is now complete, and they have now officially taken over the reigns from the previous owners, Zuffa.
Long-time UFC CEO Lorenzo Fertitta’s last day at the companies headquarters in Las Vegas was on Wednesday, and on Friday a letter from the new co-CEO’s, Ari Emmanuel and Patrick Whitesell was issued to every fighter on the roster.
“Our team’s been honored to represent UFC and work with a number of you on the entertainment side for the past few years. We’ve had a front row seat as both a partner and as a fan to witness your dedication to this sport and UFC’s remarkable work in growing MMA’s popularity and elevating the organization on a global scale.
We couldn’t be more excited for what the future holds for UFC and for all of you. As UFC’s new operating partner, we will be working with Dana and the UFC team to amplify the work that’s already been done by mobilizing all of the sports and entertainment assets we have available to us in our international network.
We look forward to working with you and welcome any ideas and feedback as we begin this new chapter together.
Ari Emmanuel & Patrick Whitesell, Co-CEOs, WME/IMG.”
That means that WME/IMG take control just in time for tonight’s UFC 202 event, which has the potential to be one of the biggest pay-per-views in the history of the company.