Years after his retirement, former UFC light-heavyweight champion Chuck Liddell is still able to cash in on his celebrity status as an MMA hall-of-famer.
His latest CGI-heavy commercial sees him endorsing Duralast batteries, while he also made an appearance in a skit on the Jimmy Kimmell Show recently and you can watch both for yourselves below.
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Meanwhile, middleweight champion Chris Weidman and Al Iaquinta have also been getting a taste of the action with a commercial of their own.
Warning: this one is painful to watch. Don’t give up your day job, lads!