Three years after their first pay-per-view event, Bellator are headed back into that market with Sonnen Vs Silva at Madison Square Garden in June, but the promotion’s CEO Scott Coker and Spike TV’s Jon Slusser have indicated that this is set to be a more frequent occurence in the future.
“This is a new revenue stream for us,” Slusser, Spike TV’s senior vice president of sports and specials stated at the Bellator: NYC press conference yesterday. “It will allow us in time to continue to build up Bellator and put on these amazing fights. I don’t know if we’re talking about the schedule yet, but there will be consistent and regular pay-per-views moving forward as we enter this new line of business.”
That being said, Coker stressed that this doesn’t mean that they are planning to churn out pay-per-view events each and every month.
“We’re not going to do monthly pay-per-views just to do pay-per-views,” Coker stated.
“We’re going to build up fights more like the boxing model. When the timing is right, we’re going to do the big, big fights. So when we can put a big event together, like the one we have on June 24, then we’ll do it as a pay-per-view.”
