Showtime Releases Light-Hearted New Strikeforce: Rockhold Vs Kennedy Promo

Showtime appear to have taken a leaf out of FOX’s MMA advertising playbook by putting out a new light-hearted promo to help promote July’s Strikeforce: Rockhold Vs Kennedy event.

Like FOX’s ads for the UFC this one casts middleweight champ Luke Rockhold and Tim Kennedy as fighter’s with a heart of gold, while Frank Shamrock (finally sans braces) hams it up enthusiastically as he attempts to get them to release their inner-demon.

It might not be to everyone’s taste’s but personally I think it makes a nice change from the usual 30 second highlight reels and moody staredowns that generally serve as pre-fight hype videos these days.

See what you make of it below.

Ross launched MMA Insight (previously FightOfTheNight.com) in 2009 as a way to channel his passion for the sport of mixed martial arts. He's since penned countless news stories and live fight reports along with dozens of feature articles as the lead writer for the site, reaching millions of fans in the process.