The initial estimate for UFC 154’s buy rate has been approximated as being between 680,000 – 700,000 pay-per-view sales.
That’s a healthy number, especially after what’s been a bit of a turbulent year for the UFC, and can put be put down almost solely to Georges St.Pierre’s return to action after a 19 month absence.
GSP is widely acknowledged as the UFC’s biggest draw and these numbers prove it once again, although it should be noted that if accurate they are a little down on his usual buy-rate which is closer to 800,000.
Nevertheless, it’s still good to put it in the top three UFC PPV events of the year and certainly put a smile on UFC president Dana White’s face, who wouldn’t comment on the exact figure during a media conference call earlier this week, but did declare that, “the king of pay-per-view is back, put it that way!”
Of course what would really put an ear-to-ear grin on his face would be if he can convince GSP to fight Anderson Silva – a fight that would almost be guaranteed to smash through the million buy barrier – but so far St.Pierre continues to be in no rush to sign up for what would be the biggest bout in UFC history.
