Bella Mir, the daughter of former UFC heavyweight champion Frank Mir, has been announced as the UFC’s first ever NIL ambassador.
The deal struck with the 20-year-old sees the promotion paying for the rights to her Name, Image and Likeness, which will lead to her representing the UFC while she studies and competes in wrestling at the University of Ohio.
“Bella was destined to become a member of the UFC family her entire life, and I’m proud that she’s making history as our first NIL ambassador in one of the best programs at the University of Iowa,” Dana White said in a statement announcing the deal.
“She’s a four-time state high school wrestling champion who has won jiu-jitsu tournaments and three professional MMA fights before turning 19. Bella is an incredible role model for young women who are not only looking to get into sports, but also pursue their dreams. She’s on another level, and we can’t wait to see what she does next.”
Mir also appears to be equally enthusiastic about the new deal.
“I’m super grateful and I honestly couldn’t be more thankful to Dana and UFC for giving me this opportunity,” Mir said. “I’m going to make sure I do my best to represent UFC and show the world what I’m all about.”