The UFC have secured a new broadcasting deal with Migu, a subsiduary of China Mobile that will see them become the exclusive distributor of the promotion’s live events in the country.
“We are proud to call Migu the new home of UFC in China,” The UFC’s Asia-Pacific senior vice president Kevin Chang said in a statement. “Migu is the clear industry leader, and UFC will be among other top echelon sports properties on the platform. This ‘first of its kind’ partnership will be transformative for our growth and development and will firmly entrench UFC as an iconic global sports brand. The scope of this deal with Migu is unprecedented, and we’re looking forward to all the exciting projects we’ll work together on over the next few years.”
The deal comes at a time when Chinese stars are on the rise in the UFC, with current strawweight champion Weili Zhang leading the charge, alongside others like Li Jingliang, Song Yadong and Yan Xioanon who have also made their mark in the Octagon.
“There has never been more talent, more fans, and more energy and momentum for UFC in China than right now,” UFC president Dana White stated. “This partnership with Migu is going to take UFC to the next level. I couldn’t be more excited to work with Migu to do amazing things to grow this sport and deliver incredible content to the best fans in all of sports.”
UFC officials have also confirmed that they are planning to increase the number of events that take place in China in the years to come as part of the deal, while they are also aiming to host an Asian edition of Dana White’s Contender Series, which will bring even more new talent from the region into the promotion.